In the report of Nordic Innovation Centre, 43 cases of social
innovation was collected and analyzed, to summarize the experiences
from Nordic countries (especially in case of SMEs). For
all of the participant organizations, have a positive response to
their products, services and projects that are motivated by CSR
issues. In the cases persons, like motivating factors, share the
ambition to transform society for the better through innovation,
while also aim the financial success. Need for a better communication
was common in the cases. Grouping the cases the report
uses the typology of CSR-driven innovation business ventures
from Hockerts, which defines thee categories of business organizations
according to the orientation. Business where profit is a
goal, and social impact is as a means, is called ’The Profit from
Principles Business’. Where profit and social impact are also
goals, it is called ’The Social Purpose Business’ and where social
impact is a goal and profit is as a means, it is called ’The
Missionary Business’. The results of this grouping showed that
dierent behaviours can be defined for organizations according
to how implement business and social aspects together, however
the cases underlined the importance of making CSR-driven innovation
central to the business’s strategy [1].
3 Relation of social innovation and standard of social
responsibility
As was it emphasised before, social innovation is not only a
role and exercise for only one sector, social innovation can and
must come from all sectors, so business organizations also have
a role, interest and responsibility on it. Most of the literatures
mention that business should be involved in building more inclusive
societies, for example through corporate social responsibility.
However there is a question: are business organizations
able to be drivers in social innovation through their social responsibility,
exactly by the help of ISO 26000 standard.
3.1 International Standard ISO 26000
There was a claim for an international standard in connection
with corporate social responsibility in 2001. Reaching
this claim the process started with commission works, multistakeholder
conferences and stakeholder involvement. In 2005
the working-group was formed, to develop the international
standard, which introduces the main guidelines of social responsibility
and which is useful for non-experts too. 2010 was the
publishing date of the standard, which is the ISO 26000:2010(E)
Guidance on social responsibility. This standard is useful to all
types of organizations in private, public and non-profit sectors,
whether large or small, and whether operating in developed or
developing countries. It is providing guidance, does not contain
requirements but may contain recommendations and it is not a
management system standard, so it can’t be certified. It defines
the principles of social responsibility, the two fundamental practices
of social responsibility, the core subjects, the way of integration
throughout an organization and examples of voluntary
initiatives and tools
In the report of Nordic Innovation Centre, 43 cases of socialinnovation was collected and analyzed, to summarize the experiencesfrom Nordic countries (especially in case of SMEs). Forall of the participant organizations, have a positive response totheir products, services and projects that are motivated by CSRissues. In the cases persons, like motivating factors, share theambition to transform society for the better through innovation,while also aim the financial success. Need for a better communicationwas common in the cases. Grouping the cases the reportuses the typology of CSR-driven innovation business venturesfrom Hockerts, which defines thee categories of business organizationsaccording to the orientation. Business where profit is agoal, and social impact is as a means, is called ’The Profit fromPrinciples Business’. Where profit and social impact are alsogoals, it is called ’The Social Purpose Business’ and where socialimpact is a goal and profit is as a means, it is called ’TheMissionary Business’. The results of this grouping showed thatdi erent behaviours can be defined for organizations accordingto how implement business and social aspects together, howeverthe cases underlined the importance of making CSR-driven innovationcentral to the business’s strategy [1].3 Relation of social innovation and standard of socialresponsibilityAs was it emphasised before, social innovation is not only arole and exercise for only one sector, social innovation can andmust come from all sectors, so business organizations also havea role, interest and responsibility on it. Most of the literaturesmention that business should be involved in building more inclusivesocieties, for example through corporate social responsibility.However there is a question: are business organizationsable to be drivers in social innovation through their social responsibility,exactly by the help of ISO 26000 standard.3.1 International Standard ISO 26000There was a claim for an international standard in connectionwith corporate social responsibility in 2001. Reachingthis claim the process started with commission works, multistakeholderconferences and stakeholder involvement. In 2005the working-group was formed, to develop the internationalstandard, which introduces the main guidelines of social responsibilityand which is useful for non-experts too. 2010 was thepublishing date of the standard, which is the ISO 26000:2010(E)Guidance on social responsibility. This standard is useful to alltypes of organizations in private, public and non-profit sectors,whether large or small, and whether operating in developed ordeveloping countries. It is providing guidance, does not containrequirements but may contain recommendations and it is not amanagement system standard, so it can’t be certified. It definesthe principles of social responsibility, the two fundamental practicesสังคม วิชาหลัก วิถีรวมตลอดทั้งองค์กรและตัวอย่างของความสมัครใจแผนงานและเครื่องมือ
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