Cannon towels"
Mean special softness
"Close your eyes and run your hands over a selection of different towels. You'll be able to feel that one is fluffy, another is soft... But when your hands touch a towel that is special in its softness, you will know that it is a Cannon towel. You can't help but be impressed by its wonderful softness, no matter how many years you use it. Cannon ... the towel of choice for your whole family.