But the discovered agent in a new market section between the tow groups is significantly different. Private companies' managers suggest that with sport support cannot be discovered new market section, while sport clubs managers and headquarter expressed that private companies can reach a new section of the market. The finding of the present study complies with the results of Shank (2005) and Crompton (2004) [21,32] which expansion of the previous market express as important objectives of sport sponsors and complies with the findings of Jamat et al. (2006) [40] which in their research express that there is significant difference between viewpoints of federation heads and companies managers and federation heads expressed that search new market as the highest goal while clubs managers have following its previous market expansion. There are difference ideas between the two groups of manager in related to sales goals with factors in the development of public awareness and to obtain more profit.
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