3.3.5. Frozen pizza
Subjects choice of frozen pizza as the most likely ready
meal to be consumed at dinnertime was mainly based on
the positive evaluation of the convenience and sensory attributes
of this product vis-a`-vis its homemade version (Fig. 6).
Some subjects, however, were of the opinion that most frozen
pizzas contain few toppings. Still, this was considered
to be only a minor disadvantage, since it gave consumers
the opportunity to add extra toppings of their own choice.
This addition was perceived to improve considerably the
nutritional and sensory quality of these products. Moreover,
it provided subjects with a degree of control over (and participation
in) the meal preparation that was highly appreciated