Operators can invite subscribers to join a tariff scheme that reflects the shared
interests of a user community. To promote the tariff, operators can offer a high value
prize or prizes that reflect the aspirations of a user community. Customers can be
rewarded for a wide range of profitable behaviours including campaign opt-in,
recharges, new service activation and service usage.Here is a typical comment from a Freeform panel member:
“Our campaign tools are not very automated. All this means that the campaign
process is slow and cumbersome, and not nearly as effective or efficient as it needs to
be.”