For a firm to have balance measures, it means that the measures selected are balanced between lag measures and lead measures, between objective measures and subjective measures, between financial measures and nonfinancial measure, and between external measures and internal measures. Lag measure are outcome measures (performance driver) are factors that drive future performance (e.g., hours of employee training). Objective measures are those that can be readily quantifiable and more judgmental in nature (e.g., employee capabilities). Financial measures are those expressed in monetary terms, whereas nonfinancial measures use nonmonetary units (e.g., cost per unit and number of dissatisfied customer). External measures are those that relate to customers versus shareholders (e.g., customer satisfaction and return on investment). Internal measures are those measures that relate to the processes and capabilities that create value for customers and shareholders (e.g., process efficiency and employee satisfaction)