Situation
--Barilla Plants Specialized on the Pasta Types
--Pasta Types
Fresh / Dry
-Fresh Products
▪Have a shelf life of 21 days.
-Dry Products had long to medium Shelf Life
▪Long Shelf life 18-24 months (Eg: Dried Toasts, Pasta)
▪Medium Shelf Life 10-12 Weeks (Eg: Cookies)
Pasta With or Without Egg+Spinach
Pasta - Short (Macaroni / Fusilli) / Long (Spaghetti / Capellini)
--Different Equipment used for different types
--Barilla Pasta Brand Positioning
Premium Brand for a modern sophisticated man
About 470 pasta SKUs (Dry Products)
-200 different types of Pasta
▪Pasta type
▪Shapes and Sizes