Tha American fast food chain McDonald's is often the target of the antiglobalization movement. However,it is trying to be more sensitive to local needs. The French attacked McDonald's for its Americanization of French culture.So McDonald's got rid of its American mascot,Ronald McDonald,and adopted Asterix,a French cartoon hero,as it's local company mascot. It also serves French-style coffee in its restaurants. to avoid offence in Hindu or Muslim countries,McDonald's does not serve beef or pork-the Big Mac has become the vegetarian Maharaja Mac.