Panchal (2012) found out that the opportunity to
provide empirical work on the trajectory of tourist
behaviour in the Asian spa-going context was
identified. According to (Bulanhagui, et al., 2012), there
is a big chance for promoting medical tourism. Since
most of the guests of San Benito are from abroad,
residents of Lipa do not know all the services offered by
the spa. A development plan is proposed to promote and
enhance the existing medical tourism in Lipa City and
to encourage their constituents to participate in the
development of medical tourism especially health
tourism using alternative medicines. Furthermore, study
of del Castillo et.al (2010) found out that there are
different facilities for spa massage, hydro therapy and
other product provided by spas. They encountered
problems relating to the employees communication
skills among foreigner and tourists and determining
which kind of therapy is appropriate for the needs of the
clients.