The design thinking movement
advocates creativity and imagination.
From a business perspective, we often
have an abundance of creative and
imaginative proposals for solving our
problems. How do we choose which
ones to pursue? How do we turn the
chosen ones into reality? It is all too
common that people who plunge into
creative design workshops are initially
exhilarated by the possibilities
they create, and then later frustrated
by the indifference others display toward
their designs and by the difficulties
of getting people to agree to adopt
them. Creativity and imagination are
important, but not enough.