Encourage ecological and volunteer tourism that promotes sustainable development.
Enable travelers to experience different and more rewarding kinds of tourism.
Encourage travelers to volunteer for the benefit of others and thus to serve as a good-will ambassadors to other countries in the world.
Encourage travelers from all over the world to come to Israel for ecological and community-based programs, in both the Arab and Jewish sectors, and experience first-hand the unique cultural and natural diversity of this region.
Support environmental and humanitarian programs that promote understanding and good will between ethnic societies in Israel.
Conduct further research in the field of ecological tourism, such as the 'Ecological Footprint' as a tool for sustainable tourism development.
Establish an in-depth and up-to-date database of relevant projects worldwide.
Create a platform from which to explore the various organizations that support the environment and actively encourage volunteering.