Thanks to digital media, present-day risk communication campaigns may be lampooned almost immediately, as in the case of the color-coded Threat Advisory System from the Department of Homeland Security. Although Brian Massumi has described this alert system as an abstracted series of cues intended only to “direct bodily responsiveness rather than reproduce a form or transmit definite content” to reinforce “the irrational, self- propelling mode of fear-based collective individuation,”