The business model that is appropriate for SMEs who are just beginning market diversification and are inexperienced is to find business partners both from Thailand and from the countries they plan to invest in. SMEs in the trade business should join up with various manufacturers to create product diversity and to find local business partners. This is important because there are already lots of SMEs in the trading sector in these countries, and competition with local enterprises is high. Thai SMEs that join together to expand their markets will not only increase their bargaining power, but will also reduce management costs. Furthermore, once goods have started to create a market base, operators may expand their business into other forms of investment, such as establishing trade and investment representative offices, selling franchises to local operators or joint ventures.