One percentage point equals 100 basis points. The marginal
effect was calculated using the coefficient for information search
(-0.366) evaluated at different levels of search from 1 (almost
none) to 5 (a great deal). 37 basis points equals 0.37 percentage
points. Thus, someone moving from almost no search (1) to a
little shopping (2) could expect, for example, to move from a 10%
APR to a 9.63% APR.