RRGs were developed by Julius de Kempenaer of RRG Research in 2004-2005 while working as a sell-side analyst for an investment bank in Amsterdam. In particular, he was confronted with two problems when producing technical/quantitative research on European sectors. First, institutional clients were much more interested in relative performance. Instead of directional forecasts, clients wanted to know where to be overweight and where to be underweight in their equity portfolios. Second, these institutional investors faced an enormous information overload that made it difficult to keep an eye on the big picture. In short, they needed a tool that would clearly separate the leaders from the laggards. Enter Relative Rotation Graphs. RRGs solved these problems with color-coded quadrants, a ranking table and an animation feature that make it easy to separate the leaders from the laggards.