In Phase Three of the data analysis, a two-step process was used. First, confirmatory factor analysis is used to develop the measurement model. This more stringent procedure yields four consumer logistics factors rather than seven. This is because greater demand is put on the data since data related to logistics statements (independent variables) as well as the efficiency, effectiveness, and usage intention statements is reconciled. The consumer logistics functions that emerge are information, safety/cleanliness, on-board amenities, and transportation connections (see Table 2 ). Second, the number of consumer logistics factors to be retained was further reduced when the structural model was tested (Joreskog and Sorbom, 1983). The final model is shown in Figure 1 . Overall model statistics were strong. Further, all of the relationships depicted by the arrows were statistically significant at the 0.05 level of significance. The strength of each relationship is shown by the coefficients next to each of the arrows. These values can potentially range from 0.00 to 1.00. The values that result from this study are very strong for this type of consumer research.