Develop and present a promotional plan for the launch of a new product or a store opening.
You plan must be structured using the report format. Please see PowerPoint Presentation on Moodle called ‘How to Write a Report’ under Study Resources on the Marketing page in Moodle.
Therefore your report will consists of a
• Title page (one page)
• Introduction (describe the product, its features and benefits) (half a page)
• Executive Summary (do this last) (half a page)
• The Promotional Plan describes your marketing strategies, your pricing strategy and include anaction plan with due dates
• Conclusion with Recommendations (half a page)
• References (one page)