2.Embedded ties
The embedded ties focus on the social relation that used to promote strong network (UZZI, 1996).
Reviewing literature on embedded ties found that a characteristic and comments are consisted of the following concepts:
1. Within embedded ties, people and communities are able to build strong relationships. It can be employed to draw connections between entrepreneurial activities and the communities. (Coff , 2006).
2. This relationship goes far beyond the relationship in the workplace or business network (Granovetter 1985 ; Uzzi 1996, 1997).