Understanding the cultural distance is something that is very important, scholars are trying to survey and build a theory to be an intermediary for the exchange of cultural values in each country as economic, social and cultural. All of models still could be useful in terms of international marketing strategy and operations. According to Moji and Hofstede (2010) state that understanding the theories is helpful to be used to access the specific characteristics of individual brand. Moreover, selecting the appropriate framework for each country to measure the behavior of the target consumer. Considered to be the key to success in the field of cross culture business. However, it cannot be said that the theories, which one is the best or the most important because the purpose of the theories are make the people throughout the world to better, understand the culture of other countries assessments.