STORYTELLING
By engaging the emotions of users and drawing on familiar elements, UX designers tell stories and teach information.
DESIGN PATTERNS
Patterns provide consistency and a way of finding the most effective “tool” for the job.
UX designers not only propose design patterns that are used on other websites, but develop custom patterns specifically for the current project.
USER PROFILES AND PERSONAS
Knowing your audience is the first step in UX design and enables you to develop experiences that reflect the voice and emotions of your users.
Personas can bedeveloped using website data.