It is not based upon numerical measurements and does not use numbers and statistical
methods as key research indicators and tools. Instead, it uses words as the unit of
analysis and often takes an in-depth, holistic or rounded approach to
events/issues/case studies.
· It tends to be associated with small-scale studies and a holistic perspective, often
studying a single occurrence or small number of occurrences/case studies in great
depth.
· It does not investigate causal hypotheses, instead developing and testing theories as
part of an ongoing process.
· It tends to be associated with researcher involvement, with the researcher acting as a
measurement tool.
· A common p