Responses of all qualified respondents on acceptance of I-Rice for the attributes odor, color, flavor and
overall liking were tallied using frequency counting and the measure of central tendency using the mean
of ungrouped data was analyzed to determine the mean acceptance of I-Rice for each attribute. The
computed mean was subjected to non-parametric test using Kruskal-Wallis to determine significant
differences among the acceptance ratings of I-Rice. The Spearman correlation and Mann-Whitney
(Wilcoxon) tests were used to establish the relationship between the demographic profile of the
respondents and acceptance. The data collected were analyzed using the Statistical Package for Social
Science (SPSS) Software Program.