Ads based on your interests on websites beyond google.com
ON
With Ads based on your interests ON With Ads based on your interests OFF
You can mute some ads that you don’t want to see
You may see ads related to factors such as your interests and previous visits to other websites (remarketing)
The ads may be based on anonymous demographic details such as age and gender
The ads may be based on your general location (such as city or state) or the current page or app you are looking at
You will still see ads
The ads will be less relevant to you
You will be opted-out of interest based ads that are part of the Google Display Network and Google ads that are based on visits to advertiser websites (remarketing)
The ads may be based on your general location (such as city or state) or the current page or app you are looking at
Google Search Ads based on your interests
ON
With Ads based on your interests ON With Ads based on your interests OFF
Ads will be more relevant by considering your prior searches and you may see fewer ads
Ads you see are more likely to be about products and services you have previously searched for
Ads may be more appropriate for your age and gender based on anonymous demographic details
You will still see ads
The ads will be less relevant to you
An advertiser can’t factor into their ads your previous visits to their website (search remarketing)