This consumer-driven market
system, while enhancing efficiencies and effectiveness, also continues to deplete limited natural resources upon which agribusiness depends for long-term prosperity.
Many agribusinesses, though not all of them, therefore have become more sensitive
to “green” initiatives and the preservation of natural resources. We hasten to add that
this sensitivity often is in response to new market opportunities, pressure from
regulators and consumers, and scarcity, but also is in the best interests of their
consumers and the sustainability of their enterprises.