Choo (2002) proposes that the organizational learning model may be mapped into a process model of information management. The process model depicts information management as a continuous cycle of six closely related activities.
Is defined by subject matter requirements as well as situation-determined contingencies
According to Marchand et al. (2001), this can be compared to what they refer as "sensing".
Driven by information needs. Planning for information acquisition is a complex function:
amplify variety in the organization
to attenuate variety from the environment
Creation of database (employees)
strategic information audit
Information organization and storage
The objective is to create an organizational memory that is the active repository of much of the organization's knowledge and expertise. Data needs to be given structure in ways that reflects the interests and information-use models of the organization and its members.
Identification of information needs
Image by Tom Mooring
Information Acquisition
A Process Model of Information Management
Choo (2002)
Information distribution
The goal is to increase the share of information which catalyzes organizational learning. Creates new insight and knowledge. Provides best available information through channels and modes that better serve the end-user's work patterns.
Development of information products/services
Information acquired and information from memory are packaged into different information products and services targeted at the organization's different user groups and information needs.
Add value by enhancing the quality of the information and improving the fit between
the information and the needs or
preferences of the users.
Information use
For the creation and application of knowledge through interpretive and decision-making processes. Understanding how information is used or not used to make decisions, solve problems or interpret situations is essential to a continuous improvement of the information management processes.
Adaptive Behavior
The process begins here when information is created by the organization's actions-adaptive behavior. These actions interact with those of other organizations and systems to alter the environment, generating new messages and information.
Conclusions= The value of Information Management Cycle
The process model of information management is based on a user-centered situational perspective that emphasizes the cognitive and social dimensions of information seeking and use.
Information is given meaning and action is given purpose through the sharing of mental representations and emotional resonances by the organization's members. It is only proper that information management begins and ends with the information user.