The study had three aims; firstly, to identify qualified nurses and HCAs’ beliefs about health promotion, including their understanding of the term ‘health promotion’ and perceptions of the effectiveness of health promotion, particularly in relation to people aged over 65 years. Secondly, to identify qualified nurses and HCAs’ perceptions of the normative context in which health promotion occurs, including their view of their roles as health promoters. Thirdly, to identify qualified nurses and HCAs’ control beliefs by assessing their confidence in providing health promotion and identifying perceived barriers to the routine provision of health promotion.