As theworld of advertising continues to evolve,marketers of healthy foods and beverages may be able to use alternative marketing techniques to level the playing field between less healthy foods and more healthy choices. For example,
using viral marketing campaigns such as those promoting the health benefits of “superfruits” such as pomegranates
may help explainwhy Peruvian exports of the fruit grewmore than 197% in 2011 alone (www.freshplaza.com).