Media education is the process through which individuals become media literate - able to critically understand the nature, techniques and impacts of media messages and productions.
 Media education acknowledges and builds on the positive, creative and pleasurable dimensions of popular culture. It incorporates production of media texts and critical thinking - decoding, analyzing, synthesizing and evaluating media - to help us navigate through an increasingly complex media landscape. That landscape includes not only traditional and digital media, but also popular culture texts such as toys, fads, fashion, shopping malls and theme parks.