it can generally be contested that are two perspectives to explain Parasuraman's model. Firstly, the guests directly gain loalty from the service quality dimensions: 'tangible, reliability, responsiveness, assurance, and empathy'. When they perceive a higher service quality, they will ultimately turn into a loyal guest of specific service quality provided such as the F&B department, and secoundly, guests may have higher satisfaction level. The application of this model by hotels can bring success for food and beverage departments to achieve high service quality which has a direct effect on satisfaction level of guests.