However wrong it may be, turbo-props are still regarded by some people as being slow and oldfashioned, and they may feel that the brand promise has not been kept if they have to travel in one.
- Overall, it is impossible to exaggerate the contribution which can be played by sound Brands Management in airline marketing today. Brands can add value, and give carriers the best possible opportunity to establish and sustain control of their distribution channels. It is a subject that should be given the greatest possible emphasis.