Mission Statement Starbucks Mission Statement is; “Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.” The six principles are:
1. Provide a great work environment and treat each other with respect and dignity.
2. Embrace diversity as an essential component in the way we do business.
3. Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee.
4. Develop enthusiastically satisfied customers all of the time
5. Contribute positively to our communities and our environment
6. Recognize that profitability is essential to our future success
Analyzing the Mission Statement Component Starbucks mission statement is needed to be analyzed to see the total number of mission component it has. NO COMPONENT YES/NO
1. Customers Yes.
2. Products or services Yes.
3. Markets Yes
4. Technology No.
5. Concern for survival, profitability and growth Yes.
6. Philosophy Yes.
7. Self-Concept Yes.
8. Concern for public image Yes.
9. Concern for employees No.
This is a good mission statement. This mission statement lacks of 2 components: Technology and Concern for employees. The company must evaluate whether it is technologically advanced and even though the company’s vision is concern to employee, it still have to add it in mission statement.
Establish Starbucks as the premier purveyor1 of the finest coffee in the world and also to be established as the most employee valued company while maintaining our uncompromising principles as we grow together with technological advances. The six principles are:
1. Provide a great work environment and treat each other with respect and dignity.
2. Embrace diversity as an essential component in the way we do business.
3. Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee.
4. Develop enthusiastically satisfied customers all of the time
5. Contribute positively to our communities and our environment
6. Recognize that profitability is essential to our future success.