Even more, among the reasons which most consumers prefer online transactions are convenience (42%) and the fact that the product is readily delivered home (39%). This hypothesis can also be verified.
Regarding the forth hypothesis, most consumers are not exactly secretive regarding information posted by other clients who had bought the same product which they wish to purchase, yet they are fairly indifferent, they only consider them to be relevant, they don’t influence their purchasing habits and they read them in a hurry. Thus, this hypothesis is partially infirmed.
The most purchased products online by the subjects are electronic products, followed by clothing. Thus, it can be said that the forth