According to a senior purchasing manager, the number one criterion when recruiting buyers in their team is knowledge of the market that his wine buyer know that a bottle of Chaˆteau Mouton Rothschild is not $15. The purpose of that is not necessarily obvious to prevent overpaying, but also to prevent mistakes when juniorsalesmen might mistake an item for another, and hence prevent mistakes and costly corrections down the chain. When it comes to meal quality in the mass market sector in hospitality management, a senior purchasing manager explains, ‘‘If you buy a better steak and you overcook it or serve it cold, it won’t matter what kind of steak you buy’’. Therefore, a great deal of attention must be paid in the training of the cooks and ensuring the workforce is at the level of the quality products they receive. As far as the mass market goes, it is the basics that can make the difference in overall food quality. As stated by a senior manager, real connoisseurs are not sailing on their mass market ships, ‘‘You serve it hot, you serve it fresh, you know, hot stuff hot and cold stuff cold, and you’re on your way’’. The major cruise corporations have presence in both mass market and specialty cruises. While an emphasis is placed on food quality for the superior segment, it is achieved not only by higher quality produce, but also in the level of overall service quality.