- Plan, develop and implement marketing plan to obtain optimum efficiency, economy of operation, and maximize profit based on approved budget.
- Manage the overall operation of the Marketing function in accordance with business objectives
- Develop and coordinate promotion or/and special event to increase share of market, and obtain competitive position
- Coordinate with the media agency to develop advertising plan in order to enhance brand awareness, share of voice and other media opportunities to promote brand
- Do research in all marketing related aspects
- Monitor market trends, competitor’s activities and consumer insight to propose effective counter measures.
- Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits
- Initiate marketing activities for the assigned product to ensure realization of the sales target
- Provide sufficient good quality of fashion accessories required by manufacturing process
- Provide advice, assistance and follow up on product knowledge and sale techniques
- Planning and developing sales training programs for staff to fulfill monthly target
- Evaluate skills and able to make recommendations
- Responsible for developing and implement HR. Strategic plan
- Provide payroll information to the Finance Manager every month regarding employee working hours and benefits
- Office policy Regulations : Ensuring policy is updated and all new/existing staff briefed and recommend on changes to the policy
- Prepare process of new store opening