Honest: live and remain faithful to themselves and others, doing business on the basis of ethics, ethical, responsible for legal, social and environmental well.
Confidence: Create corporate image through the station service standard modern fully service, development and control products to the diversity, quality internationally standards to the confidence of client.
Potential growth: expanding oil inventory and station services across countries or regions with potential, make relationships to links purchasing –selling to countries in ASEAN or that has condition, development sales at least 30% of the market for oil and a net profit of 4% of sales.
Organization: improved and develop model management to the new policy of the organization, development human and administration system as a professional.
Innovation: promote the development and use technology to full efficiency to achieve result and consistent goals.
The concept and imagination create employees at all levels know the ideology of ownership, responsible for working, imagination in seeking administration, services, sales and marketing in different ways to effectively better.
Partner Commercial create and develop a mechanism to coordinate cooperation with partners and allied of trade with efficiency, the basis of ethics at both the outcome satisfactory.