HEATTECH was launched in 2003 and through an ongoing process 80,000 customers have been asked for their feedback. This seems to be the heart of what HEATTECH is. During their interviews both Fast Retailing executive, Kuuni and Toray executive, Ishii kept saying things like this will lead to "improvements for society" or "help people to enjoy their lives”. The dedication to detail and the aforementioned continuous improvement, or Kaizen, seemed to have an admirable almost spiritual significance to both Uniqlo and Toray which is hard to imagine in the west.