1. Populations
The diverse population of older adults requires
diverse solutions.
2. Perceptions
Ageism and negative stereotypes of aging
impede an inclusive society.
3. People
Trained and committed individuals are needed
to meet the needs of older adults.
4. Potential
Population aging is creating new economies.
5. Products
Products and services are needed that tailor to
older-adult needs.
6. Promotions
Older adults are a key market to attract.
7. Places
Environments must be constructed to enable
multiple functional abilities.
8. Policies
The human rights of older adults should be
protected.
9. Programs
The seven dimensions of wellness anchor the
principles.