The featured advertisement is for Heinz Ketchup. It includes a vivid red backdrop. It also features a bottle of the ketchup, sliced up like a tomato, but still stacked like the bottle itself. At the top of the sliced bottle, is the stem of a tomato, instead of a cap. At the bottom is the phrase, “No one grows Ketchup like Heinz.” While a seemingly simple advertisement, the combination of text and picture reveals insight into the values of the targeted consumer.