UNIQLO’s main weaknesses are the opportunities that the company has not yet developed. The weaknesses of UNIQLO are a gateway to strengths and opportunities. UNIQLO could open more flagship stores around the globe to create gateway locations to cater to multiple demographics. The company focuses on minimalistic clothing, which is unusual for a fast fashion company. Usually, fast fashion retailers change styles frequently to cater towards the young, fashionable, price-conscious, adult. UNIQLO does not have a strong social media presence, which weakens their bond with their customers.