Pepper is promoted to CEO of Stark Industries.[9] On her character's promotion, Paltrow opined "When we start Iron Man 2 Pepper and Tony are very much in the same vibe... as the movie progresses, Pepper is given more responsibility and she's promoted and it's nice to see her sort of grow up in that way. I think it really suits her, the job fits her really well."[10] Paltrow expressed excitement about working with Johansson