3. Will Red Bull eventually need to embrace more traditional media marketing in order to keep growing? Why or why not?
I believe Red Bull does not need to promote through more traditional media marketing. The brand image is not “traditional”. If Red Bull wants to remain “cool” and reflect an extreme sport and dynamic lifestyle image, the marketing strategy should remain “marginal” through those extreme events such as the space jump or imaginary-sport competitions. If Red Bull changes its strategy toward a more mass marketing strategy with traditional mediums, the target audience won’t feel special anymore and will lose its loyalty in the brand.