CBT in Malaysia
CBT was first introduced as an innovation of new tourism product during the
period of 7th Malaysia Plan (1996-2000)
The Malaysian government focused on the following standards in CBT:
A. to develop rural communities
B. to reduce economic imbalance between the rural and urban areas
C. to ensure ethnic communities participation in tourism activities
Homestay program was announced as rural and cultural community-based
tourism product in 1995.
Homestay’s innovative and standard features as CBT in Malaysia: