Trend 4: Word of Mouth marketing is the most important social media
Let's look at the facts. According to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of advertising. In a recent study, 64% of marketing executives indicated that they believe word of mouth is the most effective form of marketing.
So, go ahead and like it. Conventional, traditional ATL (Above-The-Line) advertisements are passé and so.. 2000's.
When was the last time you watched an ad on TV, believed it and went out to buy it? The fact is, we always prefer to see what our friends and family like before we decide to buy it.