The dot-com crash erased $5 trillion of the market value of technology companies between March 2000 and October 2002. Well-funded by Ellison, SkwizzNet was largely insulated from the bust, but the vision of IPO billions had to be put on hold. There was nothing left to do but create a real company with real products and real revenues while waiting for the technology IPO market to rebound. SkwizzNet's business model came out of a brief five-minute telephone conversation between Ellison and Goldberg.