So why are people gulping it down now? It’s convenient and quick; you can be in and out of a poke shop in 15 to 20 minutes depending on the rush. Plus, for fast food, it’s devoid of hamburger grease. According to market research firm IBISWorld, seafood’s profile is rising as diners latch onto fish’s nutritional value. At Poke-Poke in Venice Beach, where customers are learning to pronounce the word correctly, general manager Maiya Livas says customers are “leaning in” to the idea of eating sashimi-like fish, not just the measly scraps in sushi. And this Hawaiian food wave may not have crested yet. The next big thing could be Hawaiian chicken or Spam musubi, a finger food made of Spam, seaweed and rice. Honda thinks it might jibe with LA palates, even if it is unhealthy.