4. What are complementary assets? Why are complementary assets essential for ensuring that information
systems provide genuine value for an organization?
In order to obtain meaningful value from information systems, organizations must support their
technology investments with appropriate complementary investments in organizations and management.
These complementary assets include new business models and business processes, supportive
organizational culture and management behavior, appropriate technology standards, regulations, and
laws. New information technology investments are unlikely to produce high returns unless businesses
make the appropriate managerial and organizational changes to support the technology.