Levi’s success turns on its ability to fashion a global strategy that does not stifle local initiative. It is a delicate balancing act, one that often means giving foreign managers the freedom needed to adjust their tactics to meet the changing tastes of their home markets. In Brazil, Levi’s prospers by letting local managers call the shots on distribution. For instance, Levi’s penetrated the huge, fragmented Brazilian market by launching a chain of 400 Levi’s only stores, some of them in tiny rural towns. Levi’s is also sensitive to local tastes in Brazil, where it developed the Feminina line of jeans. What Levi’s learns in one market can often be adopted in another. The Dockers line of chino pants and casual wear originated in the company’s Argentine unit and was applied to loosely cut pants by Levi’s Japanese subsidiary. The company’s U.S operation adopted both in 1986, and the line now generates significant North American as well as European revenues. In 2002, Dockers unveiled its Go Khaki with Stain Defender line in the United States followed by a quick roll-out in other major markets. In 2003, the company launched the Levi Strauss Signature brand, aimed at giving value-conscious consumers high-quality and fashionable clothing from a company they trust.