•• In 2015, Group sales increased 10% on a currency-neutral basis. In euro terms, revenues were
up 16% or € 2.4 billion to a new record of € 16.9 billion.
•• Our core brand adidas, by far our largest business, drove the Group’s top-line expansion,
growing 12% currency-neutral and reaching sales of € 13.9 billion in 2015, the highest level
ever, with momentum accelerating towards the end of the year. This was particularly visible in
Western Europe and North America, where revenues grew 31% and 12%, respectively, during
the fourth quarter.
•• Reebok reported a 6% sales increase for the full year and now has eleven consecutive quarters
of growth under its belt.
•• Our underlying net income grew 12% to € 720 million, despite delivering on our promise to
significantly step up marketing investments to spur revenue growth and drive long-term brand
desire.
•• With an increase of 56%, our share was not only the top performer in the DAX-30 in 2015, but
also outperformed all major peers and reached a new all-time high towards the end of the year
•• In 2015, Group sales increased 10% on a currency-neutral basis. In euro terms, revenues wereup 16% or € 2.4 billion to a new record of € 16.9 billion.•• Our core brand adidas, by far our largest business, drove the Group’s top-line expansion,growing 12% currency-neutral and reaching sales of € 13.9 billion in 2015, the highest levelever, with momentum accelerating towards the end of the year. This was particularly visible inWestern Europe and North America, where revenues grew 31% and 12%, respectively, duringthe fourth quarter.•• Reebok reported a 6% sales increase for the full year and now has eleven consecutive quartersof growth under its belt.•• Our underlying net income grew 12% to € 720 million, despite delivering on our promise tosignificantly step up marketing investments to spur revenue growth and drive long-term branddesire.•• With an increase of 56%, our share was not only the top performer in the DAX-30 in 2015, butalso outperformed all major peers and reached a new all-time high towards the end of the year
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