Initially lettuce was grown only during the winter months, but with McDonald's assistance in
the area of agriculture, Trikaya Farms in Talegaon, Maharashtra, were able to grow the
crop all the year round. McDonald's provided assistance in the selection of high quality
seeds, exposed the farms to advanced drip-irrigation technology, and helped develop a
refrigerated transportation system allowing a small agri-business in Maharashtra to provide
fresh, high-quality lettuce to McDonald's urban restaurant locations thousands of
kilometers away. With this cold chain infrastructure in place, Trikaya Agriculture planned to
export this high value product to other international markets, especially to McDonald's
Middle East and Asia Pacific operations, and had done shipments to the Gulf successfully
It also shipped a large amount of snow peas to Austrian markets. In addition to export,
McDonald's assistance enabled Trikaya Agriculture to supply this crop to a number of
hotels, clubs, flight kitchens and offshore catering companies all over India.
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