hectolitres. Heineken began to export just 12 years after the De Hooiberg purchase, with regular shipments to France. Exporting to the United States began soon after the founder's son, Dr. H.P. Heineken, assumed control of the company in 1914. After the repeal of Prohibition in 1933, Heineken was the first beer imported into the United States. Beginning in the 1940s, the U.S.